the life & times of
Adrienne D. Hill
This body of work represents my passion on screen. Through every season, I have focused intently on my passions and the "why" behind each of them. Some seasons were a pursuit of a new skill or career path- and some served as creative healing through the ebbs and flows of life.
One thing I know for certain is that each experience has been woven together for my divine purpose. Each moment in this timeline serves as a building block to my now.
THE YEAR OF THE PROMISE
Fashion + Beauty ATL
Fashion + Beauty ATL is the community component of The Brand Box Club. It was formed in conjunction with The Brand Box Club to foster collaboration and connectivity amongst fashion and beauty professionals in the Atlanta Area.
Through monthly meetups, events, workshops and spotlights of brands + events around the city- FBATL is dedicated to bridging the gap within the fashion & beauty communities of Greater Atlanta.
Find us on Meetup.com, Facebook, and Instagram under Fashion + Beauty ATL.
THE YEAR OF YES
The beginning of 2017 started with a declaration of 'yes'. I made a promise to say 'yes' to everything God had in store, and to walk through– well kick through– every single door God saw fit to cross my path. The result of that was four new businesses and my first office suite- with 7 rooms! YIKES!
Content marketing internship program
Talk about full circle in one year! I launched my second 15-week content marketing internship program the fall semester of 2017 through The Brand Box Club. During the internship, 6-8 students intricately learn various aspects of content marketing, social media marketing + planning, content creation, photography, video editing and commercial writing.
The internship is a very hands-on experience where students get complete creative control under my direction and guidance to conceptualize, plan, develop and deliver creative content. Each week students are able to create content for multiple companies through multiple social media platforms and mediums.
YOUR ASSIGNMENT IS DONE
I'd been obedient and had checked everything off of my vision board that I set out to accomplish when I moved to Miami. God then spoke very specifically and said that I was to move back to Atlanta to grow my business and get office space.
First of all, I never pictured myself returning to Atlanta. I lowkey hated ATL! Secondly, I'd be working from home for 3 years full-time at this point. An office space was not appealing. But out of obedience I followed my Kairos Moment, packed up and headed to ATL.
I'M ALL THE WAY UP
2014 was the year I saw every trial I'd gone through make sense and every promise I'd heard from God made manifest. I'm a visionary and when I went to Miami I created a vision board of very specific things I wanted to happen while I lived there. One of the most important to me was to live in a white high-rise downtown. After only six months of full-time entrepreneurship, I signed the lease to a new construction condo in Brickell- my dream home. My lease was up at my old place in April and the condo wasn't ready until August, so I packed my belongings in storage and traveled the country for five months, working from my laptop. I was living my dreams.
April McRae was apart of the Sorority Sisters cast and VH1 contacted me to be a part of the show to discuss the changes I'd be making to the House of Styles brand.
My branding firm, Brand My Boutique, was commissioned to transition April McRae's boutique House of Styles located in downtown Atlanta into an online boutique. Through this transition, the House of Styles brand went through a complete rebrand. House of Styles received a new brand identity, logo design and print branding identity.
FAILING INTO FULL-TIME ENTREPRENEURSHIP
I moved to Miami and attended grad school for one thing- to figure out how to get into the mind of the consumer and to reach full-time entrepreneur status. I had NO idea I'd be launching a branding firm - heck, I'd never taken a graphic design course in my life. Sometimes God will lead us to things that are not within direct eyesight of any of our goals. In the end, I've always been able to see the "WHY" behind everything that has transpired, good or bad.
ON MY KANYE ISH'
I was excelling at Miami Ad School and really learning at a rapid pace. So much that professors that worked in the field would tell me to reach out to them once I graduated. We'd receive live briefs from clients that our professors we working with and pitch ideas each with that would be critiqued by our professors. I'd never forget walking through the streets of Miami and seeing one of my ideas on a billboard. I knew I'd learned enough to soar- so after a really hard decision and a terrible breakup, I dropped out and began to fly.
I'M GOING TO MIAMI
I'd been living in Atlanta for about a year and a half, and had just signed a lease for a new loft downtown. My boxes were packed and loaded on the UHAUL, and my parents and I were in-route to my new place from my old apartment. While driving I called my mom and said these words:
No – I had not applied to grad school. I had never even been to Miami before, but I knew what God told me to do and I knew that this was a KAIROS moment. I could either waste another year in Atlanta and miss the timing of my blessing, or I could take a leap of faith and go after what God had for me. So I went after it. I applied to the top Advertising school in THE WORLD and was accepted in a class of only 11 grad students. This "YES" changed my life and the entire trajectory of my career.
From late 2009 to early 2011, my interim time spent in Atlanta was a mixture of creative exploration and corporate hustle. I'd secured several clients for my music marketing firm, KRAM Marketing (which at the time stood for Knowing a Realistic Approach to Music Marketing) while also holding down gigs as a newborn photographer, preschool theater coach and first grade teacher.
FIGURING IT ALL OUT
Quarter-life crisis is a real thing. I graduated in 2009 proud of everything I'd accomplished in Chicago and void of any thoughts of my future, a job or my next steps. I packed my bags (literally the day after graduation) and headed back to Atlanta with no plans or idea of what life would unfold.
I did go out with a bang, however. I was hired as the assistant to the producer of Columbia College Chicago's Urban Arts Festival, Manifest which brings in about 50,000 participants each year. I also co-planned the college's first Industry Night- a showcase and networking event that brings seniors, alumni and prospective employers under one roof for an evening of networking and schmoozing.
SOAKING UP KNOWLEDGE + BUILDING MY RESUME
2008 was a transformational year for me, as I embarked on a new internship opportunity with WGCI FM, I also began my career in freelance makeup artistry after taking theater makeup courses.
My internship with WGCI was a great learning experience that taught me how businesses utilize radio stations to garner leads and new business. Ran through the promotions department, we worked closely with account executives as the muscle behind events, often accompanying radio personalities to various businesses with promotional goodies and the wrapped promotional truck.
I interned for two semesters.
In 2008 I formed my first official business entity, KAIROS Unlimited. Kairos Unlimited was a music publishing company who's plan was to sign writers and solicit their material to major recording artists in effort to secure placement on the artists’ albums.
While unsuccessful, it did translate into a larger vision, KRAM Marketing, in which I began artist management and development.
'Kairos' is when God's time aligns with earthly time. In that intersection God demands that we act quickly and to be bold and unafraid. There is a huge significagance in this being the name of my first company, as this term has infleunced some of the biggest decisions in my life.
In spring of 2007, I was hired as a promotions intern for Atlantic Records. Can you believe I found the job through Craigslist? #TrueStory.
I reported to the coordinator who worked out of their main headquarters in New York City. Our main objectives were to coordinate events surrounding album releases and artists’ promotional tours on our college campuses and other lifestyle locaations.
I also fostered relationships with DJ’s, journalists, promoters and tastemakers in the Chicago market, and serviced them with our new releases on a continuous basis in effort to gain exposure of our artists.
Within three months, I was promoted to regional manager where I recruited, hired, trained and managed one-third of the Urban Division College Marketing Team for the midwest market. I worked there for 3 years remotely.
EVENT MANAGEMENT & PROMOTIONS
In 2016 I acquired a position at Columbia College's Office of College-Wide Events where I was responsible for promoting college-wide events to student body. Through my aggressive marketing and promotions efforts across campus I was able to increase attendance by 55%.
Through my 3-year tenure, I assisted small staff of 8 in creating monthly college-wide events and programming for our student body (12,000 students). I also handled accounting including accounts payable, payroll, expense reports and bank reconciliation.
Most importantly, I co-coordinated Manifest, an annual outdoor urban arts festival that attracts 30,000 attendees yearly. By my third year, I was assistant to the producer of the festival.
Responsibilities included vendor solicitation, City of Chicago permits and negotiation, community involvement, interdepartmental coordination and communication, programming and public relations.
This was my first "real" job and I learned SO much SO fast!
SHE HIT THE GROUND RUNNING.
I went to undergrad on a mission- God had already made it very clear that Chicago was where I was supposed to be, and that it would get me to my ultimate goal of being a music business manager (at the time). While studying Arts, Entertainment & Media Management with a concentration in Music Business Management, I landed my first internship as a freshman at indie record label ICEE Records.
Within 6-months I was serving as executive assistant to the Vice President of the Label.
GRADUATION & LEVELING UP
Upon navigating high school, I picked up on my leadership qualities as well as my keen sense of discernment. By senior year, I'd taken a 10-week summer intensive program in the college of my choice, Columbia College Chicago. I'd also collaborated over 45 of my peers to write, produce and publish a 17-track album in celebration of my graduation. While my peers were applying to multiple colleges and universities- I prayed and applied to one school. The school that changed the game for me indefinitely.
A BABE IN PURPOSE
Dekalb School of the Arts
As an 8th grader, I had a sense of ambition and self-assurance. I remember approaching my mom and telling her I was interested in attending a performing arts school, and that I'd already contacted them and set up an audition. At a very young age I understood the importance of getting it done myself and going after what I wanted in life. I entered into the DSA Culture as a 9th grader in a graduation class of 44 and a total 8-12th grade body of 250 students.
DeKalb School of the Arts was my first view of life through my lens of purpose. Being in that environment cultivated my creativity and was the foundation of my entire career. It was such a unique learning environment filled with some of the most talented people I've ever met.
Early high school was as far back as I can trace my lens of purpose and the literal pull to my calling, but be not mistaken, my adolescence was filled with experiences that shaped my creativity and allowed me room to explore and grow. I know this foundation played a huge part in my creative path and I am eternally grateful for parents that understood the importance of creative exploration through activity.
If you have reached the end of this page, you have journeyed with me quite far. I am grateful that you've taken the time to travel with me and if an inkling of this inspires or blesses you, I have done my job.