MIAMI AD SCHOOL
Making the choice to step out on faith and attend Miami Ad School was quite possibly one of the best decisions I've made in my life. I cannot say that I would have had the level of entrepreneurial and creative success had I not been pushed at the level Miami Ad School develops it's students.
To say the program is intense would be an understatement – you are working daily with teachers that are actively a part of the ad agency culture, and they don't expect anything less from you as a student. We built app interfaces, we wrote and story-booked commercials, we did everything on our own, from scratch. You are taught very quickly how to stand up in front all of your peers and go to bat for your ideas - literally we presented just about every day. In the same token, you are taught not to get married to those ideas, that ideas are just ideas until someone cuts the check, and that even after they cut the check the idea still might change.
This softened the blow for the rest of my entrepreneurial career and made what others might view as failures not really seem like failures at all. Its really just me trying out my ideas.
My family wall all hands on deck when helping me create my admissions video. This is the video that got me accepted into the top ad school in the world! :D
HEINEKEN RED STAR RECYCLES CAMPAIGN
Powered by foursquare, the Red Star Recyclers app uses existing technology to encourage competitive, social all-star men to recycle their beer cans at Heineken Recycling Centers and Heineken Recycling zones for points, which are redeemable for prizes.
DOVE EXHALE CAMPAIGN
The Dove brand targets busy women who just need a break, so I designed an interactive campaign that allows women to "Exhale" by sending and receiving moments of encouragement to others through a virtual app, indulging in "inspiration stations" around the country for a pick-me-up, and sharing their own experiences through "exhale tales" through a viral campaign.
In my "Wordsmith" Copywriting class taught by Ron Seichrist himself, we were challenged to create a song using three phrases: Nas Vegas, Bumblebee Tuna, and Rob Isherwood. We then presented virtually and competed against Vanderbilt University's copywriting class and I won amongst both schools :)